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The author of this article, David Kandler, is the founder and president of CompanyNewsletters. Learn more about how his firm can help your company produce printed and electronic newsletters. This is a sample newsletter. Through its design and content, a newsletter needs to capture the attention of potential readers and keep it.
For instance, say the Grand Plaza Hotel creates a customer newsletter to attract more meeting and conference business. Most editors would choose a generic sounding name for the newsletter like: Grand Plaza Hotel News.
Base your articles on factual information and write them as if you were a neutral third party. A better headline would be: Write to express, not to impress The purpose of a newsletter is to communicate, not to see how many times you can send readers scrambling to find a dictionary.
Keep your writing casual, nontechnical and conversational. In that same way, a newsletter represents the professionalism of your company to prospective customers. Proofreading, revising and rewriting are the most tedious, mundane parts of putting together a newsletter — but they are absolutely necessary.
But prospective readers do judge a newsletter by its cover. Use at least one graphic per page Graphics include photos, artwork, charts, pull quotes or even a colored or shaded box behind an article.
Graphics are important for two reasons. First of all, studies have shown that people are more likely to read an article if it contains a graphic such as a photo. Secondly, graphics within a story are important because they provide much-needed visual breaks from solid blocks of text.
A page containing nothing but row after row of endless text does not look inviting to read. However, a story that contains strategically placed graphics that break up the text into smaller, less-imposing portions looks more visually pleasing and will attract more readers. Use image-editing software to sharpen your photos Few photos come from the developer with perfect contrast, color and brightness levels.
If you scan photos for your newsletter, be sure to electronically touch them up before you insert them into the layout. Most image-editing software programs, such as Adobe Photoshop, allow you to adjust the contrast, color and brightness levels of a scanned photo.
Use accent colors and tints to make your newsletter more eye-catching This tip applies to those who are not printing their newsletters in full color, which can be quite expensive. To be certain, a black and white newsletter is better than no newsletter at all. A splash of color on your pages will make your newsletter much more visible to prospective readers.What Every Teacher Should Know About Technology By Bernie Poole Ed-tech professor Bernie Poole identifies six essential technology-related skills every good teacher should possess -- or acquire.
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88 Comments 2 minutes. When I analysed the most tweeted blog posts ever, I found that Twitter users like posts that are around 1, words long. When I wrote the most important blogging analysis ever, I found that the average length of popular posts was 1, initiativeblog.com was quite surprising to a lot of readers and is a figure far higher than most people are producing.
How To Write A Newsletter (for Email) Updated July 26 th, | by Neville Medhora | Hi.
I’m Neville. and this guide is my utterly complete guide to writing a newsletter. Please grab a beverage, put this window in full-screen, and reserve about 12 minutes to read this article.
If you’re in charge of writing an email newsletter, it will. One of the easiest ways to learn what makes a good, standard query letter is simply to see an example of one that does its job well. If you write fiction or narrative nonfiction, a query letter is your first (and often, your only) chance to get an agent interested in reading (and, with hope, signing) your work.
A well-written article will reflect a news-style of writing. The five W’s and H (who, what, where, when, why, and how) should all be contained in an interesting opening statement.
The remaining information should be answered in the subsequent paragraphs.