Leave a reply America may be synonymous with fast food, but with several franchises going international, fast food is a growing global phenomenon. These three brands are among the Top Brands in the US. As well, they are among the top brands in Indonesia as evident by their prominence in the foodservice industry.
At present, there are more than 1, KFC restaurants in China, and they are increasing at annual rate of A new KFC restaurant opens every other day.
Western counterpart McDonald's also continues to expand its premises. Having arrived on the mainland in the early s, McDonald's has more than restaurants in nearly cities. Although there have been fewer golden arches in America, its native country, in the past two years, China's McDonald's have grown at a rate of restaurants per year.
What kind of magic has brought them such success in China? How do they sustain growth rates? Their standardized business operation apart, the key is excellent inter-cultural management.
Western Fast Food — Chinese Style Alluring the captious customers is a hurdle every foreign fast food restaurant must clear. The novelty of these fast food restaurants initially won many customers.
Although cheap and commonplace in America, at the time the Chinese government's opening-up policy was newly enacted, fast food was exotically foreign enough to whet Chinese people's curiosity about the outside world.
Managers took advantage of this by charging the relatively high prices of 10 yuan for a hamburger, and 5 yuan for a Coke. By the mids, there were fast food restaurants around Beijing; the convenience, efficient service, comfortable environment, pleasing music and jovial atmosphere garnered fans.
Office workers enjoyed grabbing a quick bite on their way to work, and friends enjoyed relaxing over a Coke. However, certain eagle-eyed managers noticed that some people never dropped in when they passed by. Some customers complained that fast food was not as good as their Chinese cuisine, and that it lacked variety.
McDonald's and KFC restaurants were almost empty during the traditional celebrations of Spring Festival and Mid-autumn Festival, while Chinese restaurants were heaved and bustled.
Differences between China and US politics, economics, social development and ideology became obstacles to international enterprises operating in China.
Corporate culture could not be understood or accepted here, especially in the restaurant field, where culture plays a crucial role.
McDonald's at full sail on the Huangpu River. So the solution was to adapt: Deep-rooted in the Chinese consciousness is the traditional culture of food and drink that features color, fragrance, flavor and variety.
Fast food simply does not compare. Now that curiosity had faded, people returned to their own more extensive cuisine. Under such circumstances, the only way out was to combine the two different cultures.
Fast food restaurants have been learning to absorb elements of Chinese culture. Since the summer ofKFC has introduced many Chinese items onto their menus.
Consumers felt their traditions were being respected when they could taste Chinese cuisine at a foreign restaurant. Not content to lag behind, McDonald's Vegetable and Seafood Soup and Corn Soup were introduced, and the company worked to modify the restaurants' design.
During the Spring Festival, McDonald's on Beijing's Wangfujing Street attracted many people with a traditional Chinese look, decorating their interiors with paper-cuts of the Chinese character Fu Happinessmagpies and twin fishes, all auspicious symbols.
Inter-cultural Management Mode KFC and McDonald's have absorbed the Chinese cultural elements of showing respect, recognition, understanding, assimilation and amalgamation, while maintaining the substance of the Western culture of efficiency, freedom, democracy, equality and humanity.
This inter-cultural management mode, with American business culture at the core, supplemented by Chinese traditional culture, provides reference for international enterprises which need to adjust, enrich and reconstruct their corporate culture to enhance local market flexibility. There are, however, certain conditions essential to inter-cultural management mode.
On the objective side, there must be similarities in environment in order for the two cultures to connect and synchronize.
KFC and McDonald's embody an accommodation of the fast tempo of modern life: Their resultant speed and efficiency are only meaningful in countries with a market economy. China's rapid economic development offered the environmental conditions corresponding to fast food culture.
Services offered by fast food chains express their full respect for freedom, an American value, as well as the psychological statement of Chinese open-mindedness that yearns to understand and experience the Western lifestyle.
Two cultures proactively crashed, connected, and assimilated. KFC and McDonald's use the localization strategy to re-express American business culture, with profound traditional Chinese cultural emblems, catering to local customs on the basis of standardized management.Comparing Pizza Hut vs Mc Donald S may also be of use if you are interested in such closely related search terms as mcdonalds or pizza hut, pizza hut or mcdonalds, pizza hut or mcdonalds job, pizza hut vs mcdonalds and pizza hut vs mcdonalds initiativeblog.com://initiativeblog.com Comparitive Analysis of Pizza Hut and Mcdonalds.
We Will Write A Custom Essay Sample On ANY TOPIC SPECIFICALLY FOR YOU For Only $/page. order now. There's a specialist from your university waiting to help you with that essay.
Tell us what you need to have done now! order initiativeblog.com://initiativeblog.com In , Frank and Dan Carney had an idea for a great local pizza restaurant in Wichita Kansas. The small 25 seat restaurant only had room for 9 letters on the sign the building looked like a hut so ‘Pizza Hut’ was born!
· Pizza Hut (corporately known as Pizza Hut, Inc.) is an American restaurant chain and an international franchise that offers different styles of pizza along initiativeblog.com Pizza Hut vs Greenwich Essay Sample. Pizza Hut pizzas are made with fresh dough baked daily and smothered with our very own Pizza Hut special tomato sauce, tender meat toppings, crunchy vegetables and a double layer of % pure imported Mozzarella cheese.
Service is an attitude in Pizza initiativeblog.com://initiativeblog.com Pizza Hut, on the other hand, laid more emphasis on its “restaurant dining experience.
” It positioned itself as a family restaurant and also concentrated on wooing kids. We will write a custom essay sample oninitiativeblog.com