Based on data from a variety of sources, it can be a valuable tool for HR practitioners and managers who need to make the case in their own organizations.
Favre overcame various technical problems, but attempts to enter the restaurant and office market were unsuccessful. Focus was shifted from offices to affluent households.
Coffee was sold by direct mail as 'pods', capsules that could be inserted into the coffee machines with a minimum of fuss and coffee wastage.
When that proved successful, Nespresso: Built coffee dispensing stores at prime locations. Launched its own 'boutiques' in up-market departmental stores. Nespresso system patent filed.
Focus on restaurant and office market. Separate Nespresso SA company formed. New CEO overhauls marketing strategy. First advertising campaigns started.
Focus on ecommerce with web site redesign. George Clooney retained as spokesperson. Extend market with cheaper coffeemakers. Points to Note 1.
Importance of identifying the proper market segment. Give a short history of Nespresso. What suggested that Nespresso would be more appropriately marketed to affluent households? What Internet marketing techniques proved successful?
Construct a Osterwalder and Pigneur model for the current Nespresso business. Sources and Further Reading Need the references and resources for further study? It includes extensive 3, references, plus text, tables and illustrations you can copy, and is formatted to provide comfortable sequential reading on screens as small as 7 inches.The Art of Case Study Research / Edition 1 This book presents a disciplined, qualitative exploration of case study methods by drawing from naturalistic, holistic, ethnographic, phenomenological and biographic research initiativeblog.com: $ Dear Twitpic Community - thank you for all the wonderful photos you have taken over the years.
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PDF | On Mar 3, , Pavan Soni and others published The Art of Case Study Research, by Robert Stake, 2 CASE STUDY RESEARCH design, analysis, and reporting issues--and not merely the more traditional focus on data collection or fieldwork. The overall goal of this book is to help investigators deal with some of the.
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This book presents a disciplined, qualitative exploration of case study methods by drawing from naturalistic, holistic, ethnographic, phenomenological and /5(9).