Tweet Most sponsorship proposals are total crap. They are totally uncustomised — making full use of the search-and-replace function hated by sponsors everywhere — which is inexcusable, given the technology at hand to give you the insight you need. If you want to create a customised offer for a sponsor — one that will grab their imagination and showcase how they can use this investment to get closer to their customers and achieve their specific objectives — you need information, and plenty of it.
Sponsorship can offset expenses for you. You may wonder if you or your event is important enough to merit sponsorship. Your Sponsorship Letter is an Introduction Letter The first step in securing sponsorship dollars is to craft a professional introduction letter. This is where you can highlight opportunity you are offering.
If nothing else, you can offer your sponsors a chance to help you inspire others. If you have trouble getting started, gather some of the information about the event such as brochures, press releases, biographies of participants and go from there.
You should be able to sum up features and benefits of participating in the event by going through the features and benefits of sponsorship. Features will include the event participants, different activities, and other aspects of the event. Benefits are meatier; you may want use numbers to help your reader understand how many people that an ad will be reaching, as well as the potential audience from media coverage How to Write a Sponsorship Proposal Most sponsorship deals are basically marketing deals where one party offers material support to a sponsor who, in turn, gets a certain amount of advertising and publicity.
The best way to find sponsorship arrangement is to write a business proposal explaining why your event will benefit potential sponsors.
You should use a sponsorship proposal template to help you format your proposal correctly. We have included one on this page for your reference. A proposal letter should be attached to a proposal for sponsors to respond to.
Your proposal itself should have a cover page with a table of contents. New to proposal writing? A sponsorship business proposal is not a difficult thing to write.
When approaching potential sponsors, you should show that you understand them, their brand, and how their sponsorship can benefit their business. Your proposal must show depth and that you took the time to understand each sponsor.
Write a two to three paragraph of your opportunity.
This will re-iterate facts about the event benefits, and features. Give a detailed overview of the audience, markets and overall media reach of the event. Let them know what kind of public relations support will be included in their sponsorship.
Will you mention them in a press release? Give them access to the media directly? What specifics can you guarantee each sponsor will get? Their name on t-shirts?
Assert your credentials and expertise. Give them a reply-by deadline.Get your free business proposal template PandaDoc has completed extensive research to offer over + business proposal templates for almost every industry and niche.
Browse below to find a template that will help you close more business and automate your work documents. Freelance Writing Proposal Template. That is why, if you are currently the person who wants to convince a sponsor to support your cause or events, then you must learn the value of sending a well-crafted and effective sponsorship proposal letter to a prospective sponsor.
Writing a Successful Sponsorship Proposal Front it Out – make sure your front page grabs their attention. If you’re proposing headline sponsorship for an event, rename it the ‘Generous Sponsor Science & Technology Festival’ (or whatever), use their corporate colours and definitely their logo.
PandaTip: This Sponsorship Proposal Template was prepared for those who are looking to pitch a sponsorship deal for an event.
To write sponsorship proposal letters, it is important to check an example of sponsorship letter. It helps to write or craft letters with precision, maintain the correct writing tone and format. Proposal letters are important to get sponsorship from the potential sponsors. If you take these steps, you will have most of the information you need to develop a customised sponsorship proposal. You will have all of the information you need to have a fruitful, break-the-mould conversation with the sponsor. Through personal experience, research and similarities to business proposals in general, I’ve come up with 10 essential steps to create a winning sponsorship proposal. It’s easy to follow, methodical and will greatly improve your chances of getting sponsored.
When preparing an event proposal, it is essential that the proposal resonate with the prospective sponsor(s) and explain why their product(s) or service(s) should be. Through personal experience, research and similarities to business proposals in general, I’ve come up with 10 essential steps to create a winning sponsorship proposal.
It’s easy to follow, methodical and will greatly improve your chances of getting sponsored. 12 Sponsorship Proposal Examples When planning events or other kinds of projects, it might be necessary to secure a sponsorship to help you with funding and other concerns.
To that end, it might be wise for you to use an event sponsorship proposal to give you a framework to make the job of writing easier.